MP, an interconnected, end-to-end eCommerce platform for merchants to scale their businesses, has raised US$18.5m / AUD$28.5m in Series A funding. The company was founded by two multi-exit entrepreneurs, Cameron Priest and Patrick Barnes, and is headquartered in Sydney, Australia. The funding round was led by Jungle Ventures and Openspace Ventures, both based in Singapore.
MP will use the funds to further expand its team and accelerate product development. The company plans to add new features to its platform, such as inventory management and marketing automation, and to expand into new markets. MP provides a comprehensive solution for eCommerce merchants, helping them to optimize sales, manage shipping, and track analytics. The company has already made three acquisitions to further round out its platform, including checkout and conversion startup AppHQ, shipping solution Addition, and analytics tool Lifetimely.
MP has grown rapidly since its launch in 2022, and now has over 20,000 customers, including feastables, Liquid Death, True Classic, and Hydro Flask.
