Holy, a Berlin-based direct-to-consumer brand offering a healthier alternative to regular soft drinks, has raised €10.5M in Series A funding. The round was led by Left Lane Capital, with participation from FoodLabs, Simon Capital, V3 Ventures, Bela Seebach, Benjamin Kremer and Noel Bollmann, and the venture arm of Hamburg-based media company OMR.
Holy plans to use the funds to expand into new European territories including the UK, launch new products, and move into retail channels. The company was founded in 2020 by Frederick Jost, Philipp Nass, and Mathias Horsch. Holy currently has a team of 25 and has more than 200,000 customers across four European countries.
The company's products are made with natural ingredients and are low in sugar and calories.
Holy's packaging is recyclable and compostable.
The company has a commitment to social and environmental responsibility.
