Bonfire Analytics, a health tech startup that uses machine learning to identify qualified leads for digital health, medical device, and biotech organizations, has raised $1M in pre-seed funding.
The company plans to use the funds to perfect the product experience and acquire high-value data sets that will make their predictions more accurate. The company's platform provides sales representatives with the most accurate lead scores, which can help them prioritize their sales efforts.
Bonfire Analytics was founded in 2022 by Vinay Nagaraj and Jaya Pokuri. The company's proprietary platform leverages millions of data points to provide sales representatives with the most accurate lead scores. Lead scores and claims-based targeting can also be accessed directly through commonly used CRMs.
