Orbee, an Irvine, California-based technology service provider for the automotive industry, has raised $4 million in Series A funding. The round was led by FM Capital, with participation from existing investors Holman Enterprises, Flow Automotive Companies, and Pohanka Automotive Group. New strategic investors included automotive retailers Mills Automotive Group, Qvale Auto Group, Basil Family Dealerships, and Ron Frey. The Presidio Group also invested in the round.
The company plans to use the funds to enhance and further scale its platform, which provides data management and middleware software to the automotive industry. Orbee's platform helps dealerships measure marketing investments with campaign analytics, understand shopper behaviors using its customer journeys tool, manage and control first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance, and enable their tech teams with application programming interfaces and software development kits.
Led by CEO Atul Patel, Orbee was founded in 2015. The company has over 100 customers, including some of the largest automotive dealerships in the United States. Orbee partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its technologies.
The Series A funding is a significant milestone for Orbee and will help the company accelerate its growth and reach more dealerships. The company is well-positioned to capitalize on the growing demand for data-driven marketing solutions in the automotive industry.
