mimbi, a Paris-based startup that provides data analysis for retail media, has raised €1.5 million in seed funding. The round was led by Founders Future and OVNI Capital, with participation from Kima Ventures and Better Angels.
Founded by Mickael Froger and Frédéric Clément, two e-commerce technology experts, mimbi's SaaS platform uses advanced data analytics to help brands measure the return on investment (ROI) of their advertising campaigns on e-commerce sites. The platform also provides insights into how brands can improve their campaigns to achieve better results. The company will use the funds from the seed round to enhance its platform and expand its reach to more brands. mimbi also plans to hire more engineers and data scientists to support its growth.
